Searching for a cure is an exhibition art direction developed for Lasalle College of the Arts, B.A (Hons) Fine Arts’ graduating class. While the students strive to push boundaries by persistently seeking contemporary alternatives to reflect and react they generate as many possibilities as they can in order to respond to different issues at hand. However, these issues they deal with it might differ, they are all searching for a cure.
With an obvious analogy to medical procedures and an extended conceptual reasoning the catalogue’s art direction presents the graduating students as antidotes to the respective dealt by them. The consistent use of headings throughout aims at mimicking a pharmaceutical drug packaging, making the artist write-ups more interesting to read than merely paragraphing them.
The marketing collateral follows a medical theme, with a poster design, doctor appointment cards, tics tacs as pill packaging and plaster boxes with post its inside. All of the collateral providing show information and details. These collaterals were strategically placed at galleries, museums and cafes to reach out to target audience with certain quirk and humour.