PR Stunt Activation
The way women dress is considered as an enticement to rape, across many countries.
In India alone, a woman is reportedly raped every 15 minutes.
The idea is to team up with prominent Indian designers and NGO, to create a fashion collection that no one wants to buy. Since clothing's primary utility function is protection, the looks created will use everyday accessories and objects (such as safety pins. hats, umbrellas) in a tactful manner making it difficult for someone to rape.
A fashion statement to make people realise that rape should not happen based on what you wear.