Integrated Brand Campaign
Insight: Nowadays, everything and everyone makes us believe that life’s better out there. Exploring the outdoors, living the city buzz or training like a professional athlete.
Seriously? We’re not letting that happen. We know for a fact that staying home is by far the best thing you can do. And we’re now ready to prove it.
We will broadcast, LIVE on a LED sandwich board, a man enjoying his home to people who did the mistake to leave their flat. He has everything that they are missing: sofa, bed, air-con and of course food delivered by Panda. Both will tempt and tease the people outside queuing, running, caught in the daily hum drum by interacting with them. We will film the activation and share the video narrated by Panda online.
Social / Digital activations:
For the Facebook Live viewers – They can bet in the comments on the people that they think will go home. If they get it right, they win one week of free food as well.
Social Media - Post a picture with our hashtag of you or your friends in situation where you should have stayed home and get a free meal with your next order.
Google Ads - Recorded videos of Panda and our comedian inviting you to rather stay home will appear on google next to the result of the most researched on google outdoor activities in Singapore/Hong Kong.
Executive Creative Director: Mark Bown
Creative Director: Joao Braga
Copywriter: Jonathan Ollivier
Art Directors: Alessandro Agnellini, Richard Cagomac, Harshmeet Kohli
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