As a part of their digital communication strategy, Pond’s tasked us to redesign their website. We re-looked at their information architecture to design a platform that would serve as a go to place for all their skin concerns. From educating content about skin care to purchasing the right product, we minimized third-party click throughs and integrated all the information including peer reviews and social content into one platform.
The second phase involved, developing a more modern and bold visual look for the website alongside incorporating some intuitive features. We introduced a more intuitive search bar that helped consumers navigate content faster. An interactive skin advisor feature was also incorporated that allowed the user to understand their skin concern by uploading an image and answering questions. We followed this by suggesting product recommendations based on their test results or even the weather conditions using geolocation and weather settings.
Art Director: Jong Ling Foo
Designer: Harshmeet Kohli
Copywriter: Siti Khalid