For Pond’s Pure White, anti-pollution face wash, we created an interactive billboard for cities that showcased the talent reacting to the changing pollution levels throughout the day. To extend this activation digitally, we created a campaign microsite that showed the same billboard feed white providing consumers with content to educate themselves about pollution and it’s implication for the skin. Through a campaign hashtag, we aggregated the social buzz onto to the microsite and offered free sampling to consumers.
For another masterbrand activation around the idea of Strength to be Soft - we proposed to create another campaign microsite that served as a platform for the masterbrand launch. To amplify the universality of the brand proposition, we curated the platform with strength stories of women across the world. Integrating the website with a thunderclap plug-in we allowed consumers to take a pledge and support the cause. Further, our social aggregator turned consumers into ambassadors for the brand by picking up and sharing stories from their countries under the campaign hashtag.
shared the strength stories of women across the world. Integrating with a thunderclap plug-in that allowed consumers to take a pledge and support the cause.