The brief: Make Ferrero Rocher (a chocolate with an Italian heritage) - a relevant part of the CNY festivities.
So, what did we do?
We addressed the most anticipated question amongst CNY festivities - Am I getting lucky this year? We 'chanced upon' a study that ranked Singapore as the country with the highest rate of Chinese Zodiac queries, all around the year. This number spiked up specially during the CNY period.
We turned our usual social content into an iFrame interactive app that invited consumers to check their horoscope predictions for the coming year as they learnt how to craft their zodiac signs into mini origami sculptures using the classic Ferrero Rocher Wrapper. To amplify reach, we enabled users to extend the experience to their loved ones by customizing their CNY greetings and sharing it forward.
Making a golden chocolate, synonymous for good luck!
Art Directors: Harshmeet Kohli, Danielle Tong
Copywriter: Harshmeet Kohli
Feng Sui Master: David Tong
All material produced is a copyright of Grey Group Singapore.