As a part of the new White Beauty product launch, Pond’s asked us to develop an asset that would convey the core benefit of the product. A tactical piece, highlighting dark spot and sun dullness problem triggered due to sun exposure.
Moving beyond the brand’s previous approach, we ditched pure 30 seconds of product shots and infused a narrative using celebrities from local markets. Capturing the nuances where women feel conscious while outdoors. A cursory glimpse in the mirror, an umbrella to hide under, sunglasses to hide behind. We coupled these situations with our product demo in a short content piece that would work natively in apps without audio.
Creative Director: Hweechong Chan
Art Director: Harshmeet Kohli
All material produced is a copyright of