Luxury Brand Identity
‘The Raaj’ is a collaborative luxury fashion branding project developed with a group of Lasalle College of the Arts’ final year – Fashion media industry graduating students.
The logo identity developed for this line is representative of India’a modern cosmopolitan affair. Embracing bold prints and patterns, weaving rich textures with contemporary silhouettes. The logo thus, uses back the icon of royalty, a lion with a minimal yet earthy approach to tie back to the roots.