As a part of the new Pond’s masterbrand we created platform level programmatic banners for various products under the brand. With the key message of these banners, “Is your skin strong enough?” we direct attention to the fact that our skin is not strong enough for today’s world.
With a diverse target audience among different countries, we recognize the differing skin problems and need each market has. These programmatic banners thus help us reach out to the customers with specific skin needs and solutions. Be it a mother at 30, with a busy life accelerating aging and wrinkles, to a first-jobber out in the sun during a hot afternoon.
Executive Creative Director: Mark Bown
Art Director: Harshmeet Kohli
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