• Work
  • STALK ME
  • CV
Harshmeet Kohli
  • Work
  • STALK ME
  • CV

The Color Experiment

Social Experiment + Print Ads

No child is born with racial prejudice.
It is a learned behaviour. 

In partnership with Faber Castell, we’ll conduct a social experiment at United World College (UWC) with kids between 4-6 to bring this insight to life. 

Colouring books with outlines of controversial characters that symbolise racism and prejudice are given to the kids to colour.

Because they are at an innocent age where racial bias hasn’t sunk in, the kids would colour the pictures any way they want, rendering the threatening images harmless, even funny. 

The social experiment will be filmed and the results shared online. 

The coloured images can then be turned to posters and print ads to reach a wider audience and spread awareness about racism. 

Creative Direction: Shawnn Lai
Art Direction: Harshmeet Kohli, Richard Cagomac
Copywriter: Uma Rudd Tan

colorexp01.jpg
colorexp02.jpg
colorexp03.jpg
colorexp04.jpg
ColourExperiment_v03.jpg

Harshmeet Kohli 2018 ©