Pond’s Men Acne Solution campaign launches a new product under
the brand that eliminates recurring acne for men. The communication developed aims at conveying and educating men that recurring acne can be eliminated with the right cleansers, as men and women differ in skin needs.
A series of youtube interactive films allow the users to learn about the efficacy of the product’s Lock&Clear technology against other solutions.
Users are prompted with options to choose an option
to stop acne from coming back. Their choices allow them to explore the outcomes of using competitor products
or other solutions, enabling a more interactive deposition experience.
Executive Creative Director: Mark Bown
Art Director: Richard Cagomac, Harshmeet Kohli
Copywriter: Sridhar Gopalratnam
All material produced is a copyright of