Pond’s Men wanted to launch a new product targeting men’s acne problems. So, we began by identifying one tiny hiccup - men didn’t actively search for an acne solution in our key markets.
Our task was to get them to pay attention. So we crafted a visual interface for a virtual mirror that assisted our local celebrity make the right choices to get rid of his acne. Using YouTube cards and annotations, we turned these films into and interactive experience for the consumers where they could choose between options to help our celebrity get rid of his acne.
Demonstrating the efficacy of the product’s Lock&Clear technology - we turned a piece of educational content into an engaging experience, while stealing a slice of their attention as they browsed online.
Executive Creative Director: Mark Bown
Art Directors: Richard Cagomac, Harshmeet Kohli
Copywriter: Sridhar Gopalratnam
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