Sustainability branding + content
Client: WWF + Green is the New Black + Temasek
WE GOT THIS is a non-profit youth-led sustainability movement that aims to educate youths about sustainability through bootcamps and masterclasses and have them co-create with us to find solutions to saving the world.
But…
”How do we get the youth to sign up for a sustainability movement?
(with a face of hide-your-pain-harold) Erm…should we try memes?”
And so we decided to speak to the youth in their language. Bold, anti-establishment, and a bit unexpected. Using mix of analog and digital styles, we aimed at creating a visual language that seems like it’s created by the youth!
🏆 Design for good - ADC 2022, Shortlist
Creative Head: Aaron Phua
Art Directors: Harshmeet Kohli, Eslyn Heng
Copywriter: Ozkan Kusay