Welcome to Space Tycoon - A gamified brand experience within Roblox to launch the latest Galaxy foldables.
We invited our Gen MZ audience to join us in this world and come unpack with the latest Z Flip4 & Fold4.
From customizing their own phones to secret power-ups players got up close and person with our phones. We turned our phone’s features into gamified booths. Like the Flex Cam Walkway where we showcased our phone’s multi-angle capture as the players walked down the aisle. Or the handsfree selfie booth that captured our players mid air as they jumped before our Galaxy devices to activate it.
In this fun gamified way, players got the chance to experience our latest features in a whole new way!
Agency: We Are Social & Mekanism