Social Campaign
Samsung’s launched it’s new Galaxy Watch5 with improved sleep tracking features. So, it was only fitting to launch the campaign with a yawn game challenge. A TikTok filter where users had to stop themselves from yawning by watching the compilation of yawns that appeared over their heads.
To further drive product consideration and purchase we created a series of online films called Behind the Yawn that dived deeper into the watch’s enhanced sleep tracking features.
For this we created a whimsical, inner world of the watch, where the sleep coaching mascots came alive to show the features. From the powerful 3-in-1 Bio sensor to extra band comfort - we invited our audience to go behind the yawn and learn about them all in a snackable, entertaining way.
Agency: We Are Social Singapore