Sustainability branding + content
We recently launched a new sustainable, all-natural snack brand called Re-
And if you’re curious, it went a little like this.
Client: So, we’re launching a new sustainable snack brand. And we want to appeal to the conscious consumer.
Agency: Interesting, tell us about your story.
Client: This may take a while. We have a lot to say…
Yes, they did have a lot to say. But that was a good problem to have. Especially if they were going to stand out against the clutter of organic and seemingly sustainable brands. And unlike the others, we had nothing to hide for the conscious consumers who read the product labels religiously. In that spirit, we positioned Re- as an impact first brand.
We designed the packaging to double up as a print ad for Re-.
Always opening up with an intriguing question about how their choices could impact the planet. Catching the consumer’s attention while also posing a challenge to the competitors in the category. We answered these questions in the form of short snippets of our impact story. The more the merrier. Oh! and we also included a massive QR code with the full story for those curious consumers.
We used this format even In our films and website. Bringing the impact story to life authentically - and engagingly, with the help of some very colourful illustrations!
And that’s how we launched a new brand that demystifies sustainability and makes it approachable. But, we’re not done here.
This is simply a start. (So, excuse me while I get back to work.)
🏆 Sustainable Packaging & Communication - Adstars 2021, Bronze
Creative Team: Aaron Phua, Eslyn Heng, Harshmeet Kohli, Ozkan Kusay