Dive into "Bongdirk's Nightmare," our cheeky campaign that turned Halloween into haute couture. We took Singapore by storm, launching a Lenskart capsule collection for those who love their style served with a side of scare. Inspired by the twisted mind of illustrator Howie Kim, we transformed his eerie Bongdirk into eyewear so cool, it's spooky. From syringes to hearts, each piece dared you to embrace the dark side of fashion. This wasn't just a campaign; it was a rebellion against the mundane, making every day a hauntingly stylish affair. Dare to be bold, dare to be different, dare to wear Bongdirk.
Creative direction for Lenskart Singapore